Category Management
Managing categories as strategic business units allows retailers to meet specific customer needs for the products and services that they ultimately offer within their range. The NACS six step process was developed to meet the specific needs of convenience store operators. The six steps in the process include selecting the category, analyzing performance, developing the category roles, developing the plan, communicating the plan and evaluating the plan. Impact 21 Group has developed and refined this material for NACS, retailers and suppliers to meet the specific needs of each organization.
- NACS 6-Step Framework as a foundation
- Introductory and Advanced Courses
- Customized for retailers and suppliers
- Analytical and Category Management Support
- Identifying consumer driven opportunities
