Leadership, Technology, and Results

Impact 21 Group is a leading global consulting company in the petroleum/convenience, retail and refining industries. With over 200 years of combined retail and refining experience, our experienced team of consultants brings aggressive real world leadership to business and technology initiatives. Impact 21 Group, along with our alliance partners of top solution providers and consulting partners, guide clients toward solutions that drive success and achieve differentiation in the markets they serve. Through hands-on consulting and business alignment teamwork, Impact 21 Group extends leadership and expertise to a notable list of global clients in many areas of expertise.

Areas of Expertise

Business Alignment & Change Management 
Retail Management & Automation
Category Management
Requirements Analysis & Solution Sourcing
Business Intelligence/Reporting
Loyalty and Payments Strategy & Implementation
Project Management & PMO
IT Strategy, Assessment & Organization
Refining & Retail Acquisition & Integration
Learning & Development
Supply Chain
Go To Market Strategy

To learn more about Impact 21 Group's dynamic team of professionals, services, clients, partners, insights and more, please explore the many categories of information found within this website or use the Contact Us link for direct inquiries.

Latest News

Casey McKenzie to speak at CSP Conference
Driving Impulse Sales:  A
Forum for Candy, Snack, HBC & General Merchandise
Crowne Plaza O’Hare, Chicago, IL
July 16-17, 2013 

What drives an impulse buy in the convenience store channel? CSP’s
Driving Impulse Sales Forum invites industry experts to share how to trigger
impulse sales through successful marketing and merchandising. Attendees will hear from market-basket experts in the categories of candy, snacks, HBC, general merchandise and financial services for ways to maximize penny profits and make the most out of every inch of limited display space, while providing the SKUs
most likely to land an impulse buy.  
 
Casey's session - Plan for the Unplanned
You’ve got about 10 seconds to entice a customer to buy something they
didn’t know they wanted. Don’t leave it to chance. Take action to turn that time
into more sales, more profits.  Category management principles, powered by
retailer information, industry data and supplier research, can enhance your
potential to win at the point of decision.